Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online.
While many brands start out in ecommerce by taking a simplistic approach to shipping — like offering free shipping across the board or showing unmodified 3rd party rates — the most successful merchants use strategic shipping options to differentiate themselves from their competition and increase margins.
Of course, while shipping can be a powerful point of differentiation for your brand, it’s important to make sure that your company can actually act on the strategy.
This requires coordination between multiple teams within your organization, all the way from your marketing team to your fulfillment team — and several others in between.
Establishing a shipping strategy for your online store lets you ensure that everyone involved in this pipeline knows what’s going on and their part in the process. The benefits of an effective shipping policy are :
- Increase conversions
- Increase Average Order Value
- Expand Market or target Audience
- Decrease costs
- Improve Operational Efficiency
There are a number of shipping options that you can consider :
- FREE-in store pickup
- Free home shipping
- Same day delivery
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