Manufacturers

Manufacturers are quickly moving to D2C.  New technologies and consumer purchasing patterns are making it both possible and necessary for manufacturers to start building direct relationships with their end consumers.

It is imperative that manufacturers build these relationships and engagements with the end consumers, to take control of the brand and customer experience, otherwise their competitors will and take away market share.   

Personalisation is the name of the game, it is the core of every strategy.  For personalisation you need to have data on your consumers, this will take time to build up, so it is essential for you to start now so you can begin to gather this information.

More and more consumption is moving online, and to take a share of this new market, you need to be online now and start building your online reputation, workflows, toolsets and toolkits, internal staff need to be trained over time to continue to provide a great degree of consumer empowerment so they can do more and more for themselves, for some of this you need develop new systems/data sets and other infrastructure.

Digitising your existing operations can also release a huge amount of value, this can be how your business customers place orders with you and include your field sales team.

Preparing your product information to be digital ready is also key, the data needed to be online is different to what most manufacturers will have for their traditional operations.  Images are key to this, providing high quality images for your product to your end customers, wholesalers, distributors and anyone else that may be interested in putting your products online.  Manufacturers need to start using PIMs to assist them with this.

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